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Founded in 1995, China New Era Group is precursor of New Era Health Industry Group, it is a state certified hi-tech enterprise with its headquarter in Beijing, committed to the research and development of health foods, nutrition foods, cosmetics and chemical commodities. By virtue of our advanced technology, capital advantage as a large-scale group and elite specialists, we have teamed up with many research institutions at home and abroad, and gained a great advantage in the industry. During the last ten years, China New Era Group have always maintained the integrity of the market, standardize its operation, become a parent company and its six subsidiaries from old pine pollen project, now it has a production branch and 31 sales branches, developed to a large-scale enterprise with engineering, trade, industry, science and research. China New Era Group adheres to the scientific concept of development, credit management and scientific innovation, and actively build and expand eco-industrial chain which benefit the country, the community and the consumers, make a positive contribution to improve the ecological environment, rational use of effective resources, raising rural incomes and promote rural economic development , to ease the employment pressure, increase the national revenue and promote economic growth, develop recycling economy and building a harmonious society. China New Era Group focuses on corporate culture and cultivated a unique corporate culture, fully demonstrated the spirit of the national health to the community, adheres to standardize their operations to achieve sustainable development. With Responsibility for the development of national industry. To benefit human health as business purposes, developed new era company, Guozhen products, Guozhen franchise the three major brands. In 2004, the company lead-in Guozhen franchise VI Visual Identity System, to unified Guozhen franchise stores in the market\s overall image. Systemized, standardized and visualized the business objectives, career pursuit, service concept and image characteristics of New Era Health Industry Group. Further strengthened the Guozhen franchise brand image and played a special role in catering customers.
